Karachi restaurant Swing draws social media flak for using scene from Gangubai Kathiawadi in promotion

Karachi restaurant Swing has drawn the outrage and ire of social media users after it used a scene from the film Gangubai Kathiawadi to promote an offer for men.

On Friday, the restaurant's official social media pages used a scene from the film that showed a scene from the movie in which Alia Bhatt is forced into prostitution and gestures with dead eyes at men to get her first client.

As soon as the post went up, it received heated comments from social media users calling the restaurant out for its bad taste in content promoting offers at the restaurant. Content creator Daniyal Sheikh took to their Facebook post and wrote, "What is this? It's promoting sexual abuse of women and literally making fun of women who are forced to be a prostitute. Try to be responsible."

Another user wrote that they didn't expect such an advertisement from the restaurant and that they are "extremely disappointed".

Gangubai Kathiawadi tells the story of a woman who was forced into prostitution and her journey to becoming a feared and revered leader. She was sold into the market by her lover Ramnik who flees with her jewelry and money. She is beaten and forced into prostitution, and the scene used in the Swing promotion shows the very traumatic experience of her first client.